Shopify is doing what? Here’s what’s going on…

Amazon raised the minimum delivery speed bar for Seller Fulfilled Prime, with new national one-day and two-day coverage targets and a new per-ZIP delivery promise tool inside Seller Central.

Sellers who can't hit the new coverage thresholds risk losing their Prime badge, so it's worth checking your carrier mix and regional fulfillment coverage now rather than during peak season.

📖 Read More: Amazon tightens SFP delivery speed rules July 6, 2026

The program launches with larger fee credits, broader storage waivers, and lower referral fees on qualifying new branded ASINs.

Sellers already enrolled in the existing program migrate automatically for ASINs launched between July 30 and October 31, but must confirm enrollment to keep the benefits after that date, so it's worth timing new product launches around July 30 and marking October 31 as a hard deadline on the calendar.

📖 Read More: Amazon Expands FBA New Selection Program Benefits Starting July 30

Shopify is in talks with wholesale marketplace Faire about a potential combination, and while it's unclear whether discussions are ongoing, the strategic logic is strong.

Faire connects small brands with independent retailers, closely aligned with Shopify's mission of supporting entrepreneurs, and a deal would lock in their existing integration while potentially shutting out competing platforms. A wholesale channel worth watching if any of your brands sell B2B.

📖 Read More: What if Shopify Did Invest in Faire? Would it Make Sense?

Online Brand Growth partners with brands and manufacturers doing $500K+/yr to increase profitability on Amazon.

They understand that a successful Amazon FBA business requires collaboration and execution across multiple areas: SEO/CRO Optimization, Advertising, Promotions, Logistics, and Operations.

They aren’t just another Amazon marketing agency; they are your trusted growth partner. As 7-figure brand owners, they leverage their experiences and network to serve their partner brands.

⭐️NEWEST Finance Trends Hitting Ecommerce Brands in 2027: In this video, creator Ben breaks down the proposed digital euro, a central bank digital currency, and what it could mean for eCommerce brands: instant customer-wallet-to-merchant-wallet payments, fewer processing fees, no chargebacks, and potentially even the disappearance of checkout altogether.

He closes with an actionable spin for sellers, spotlighting trending privacy-adjacent products riding the same wave, including NFC-blocking wallets, privacy screen protectors, and signal-blocking bags.

⭐️5 AI CEOs Said the Same Thing About 2026 (Marketing Changes Forever): In this video, Neil Patel (co-founder of NP Digital) argues that five major AI CEOs (Altman, Huang, Pichai, Nadella, and Musk) have all signaled the same 2026 shift: from AI models to autonomous agents and systems, which means marketers must now optimize to be the source AI agents cite and recommend, not just content humans click.

He backs it with striking data, including GEO/AEO ROI flipping from -28% to +144% in a year and AI platforms driving under 1% of traffic but nearly 10% of B2B revenue, then closes with three actions: build content for citation over ranking, own the research layer across all platforms (not just Google), and build measurable systems rather than one-off AI tactics.

⭐️ The NEW Way to WIN in eCommerce in 2026: In this video, the founder of Physicians Choice (the #1 probiotic brand in the US, on track for $300M in sales this year with under 100 employees) breaks down the three biggest eCommerce shifts of 2026: using AI for speed by feeding customer reviews and support data into tools like Claude to surface actionable insights instantly, the move from intentional to algorithmic shopping where retail becomes confirmation rather than discovery, and social platforms like TikTok turning into full-blown commerce channels.

His core takeaway is that winners won't be the biggest brands but the fastest to adapt, and he's gone all-in on creators, even acquiring TikTok talent agency Creators Corner to bring the best affiliate and content talent in-house.