AI is eating your clicks. We know how to fix that…Here’s what’s up…

On June 10, 2026, Amazon Supply Chain Services opened its less-than-truckload (LTL) freight network to any business and any destination, dropping the inbound-only limitation, backed by 80,000+ trailers and 24,000 intermodal containers.

This puts Amazon directly against XPO, Old Dominion, and Saia, changing outbound freight options for D2C and 3PL sellers.

📖 Read More: Amazon Seller News Today

On June 8, 2026, Amazon launched an AI-powered custom merch designer inside Alexa for Shopping. Shoppers prompt the app, Amazon generates a design, and prints it on apparel and accessories.

Worth watching for print-on-demand and custom-product sellers.

📖 Read More: Customers can now design merch with Alexa for Shopping on Amazon

Coverage on June 10 documents a sharp drop in organic ecommerce traffic as Google AI Overviews answer product and how-to queries in-page, suppressing clicks to brand sites.

The emerging counter-discipline is Answer Engine Optimization (AEO): getting a brand surfaced inside AI-generated answers from ChatGPT, Perplexity, and Google AI Overviews is becoming as important as ranking on a search results page, and AI engines lean heavily on creator content, especially video, to decide which brands are credible enough to cite.

📖 Read More: Influencer Marketing Trends: June 2026

⭐️Google’s Conversational Commerce Is Changing Everything | Ecommerce Coffee Break Podcast: On the Ecommerce Coffee Break podcast (hosted by Claus Lauter), guest Lucas Tieleman, Co-Founder of Optiversal, explains why brands are going invisible as shoppers shift from keyword search to conversational AI queries.

He shows how most brands waste their product feeds and how Optiversal enriches that data and auto-builds use-case landing pages to win AI search. His key warning sign: rising impressions but falling click rates means your data isn't structured for AI, and fixing it before the holidays compounds over time.

⭐️DTC 2026: The new rules of growth: In this Mailchimp DTC webinar, six operators (Nick Sharma, Ari from Salt & Stone, Shireen Oair, Alex Garcia, Emily Ryan, and Drew Fallon) break down what's changed for ecommerce in 2026: acquisition is brutal, so winners compete on product, brand, and AI efficiency, not cheap clicks.

They argue real businesses run on LTV not CAC, that brands should build repeatable "show"-style organic content that feeds email and SMS, and that cohort segmentation lets you model retention and margin. Tactical wins: send more non-promo emails, build pillar-content frameworks across channels, and make ads that don't look like ads.

⭐️ Amazon FBA vs Shopify: Which Is Better: In this Marknology article, founder Andrew Morgans argues the Amazon FBA vs Shopify debate is a false choice: Amazon gives you instant built-in demand from 300M+ ready-to-buy shoppers, while Shopify gives you full customer data ownership and brand control but zero traffic on day one.

He stresses that Amazon's 15% referral fee looks steep until you account for the real cost of driving Shopify traffic (ads, 3PL, email tools), and that Amazon PPC data is gold for informing your entire marketing stack. His verdict: start on Amazon if you need fast sales, add Amazon if you're an established $1M+ DTC brand, and run both for diversification and a higher exit valuation.

📖 Read More: Amazon FBA vs Shopify: Which Is Better