Prime Day kicks off today…are you ready?? Here’s what’s up…

This year's Prime Day collides with the FIFA World Cup across the US, Canada, and Mexico, the three biggest Prime Day markets.

The group stage runs through June 27, so the full four-day window falls inside the busiest stretch of live matches, compressing shopping around kick-off times. Expect higher CPCs and CPMs on Sponsored Brands, Sponsored Display, and DSP as non-sports advertisers compete for the same inventory.

📖 Read More: Amazon Peak Season 2026: Every Key Date for Sellers

The legacy Scripts engine is fully removed June 30, 2026; any discount, shipping, or payment customization still using it stops working July 1. If you're on Plus and haven't migrated to Shopify Functions, this is the one item on the list with a non-negotiable date.

📖 Read More: Shopify Summer '26 Editions — 150+ updates, Scripts off June 30

Shopify's Summer '26 Edition (June 17) enabled the Universal Commerce Protocol by default on every store, letting AI shopping agents read your catalog and build carts, with a new "Agentic" admin section to track agent-driven performance. The new ranking factor isn't ad spend, it's product data quality, so feed and attribute hygiene are the action item

📖 Read More: Shopify Editions 2026: 150+ New Features Ranked by Impact

⭐️Prime Day mistakes you need to avoid: Brandon Young breaks down the two biggest Prime Day mistakes Amazon sellers make: poor inventory management and overpaying to participate in deals. He warns that Amazon's deal fees plus the required 20% price drop can mean losing money on already-thin margins, especially if you run out of stock mid-event.

His advice: plan ahead by raising your price 30 days out so the discount is calculated off a higher base, and time your inbound inventory so you don't sell out during or right after Prime Day.

⭐️The Realities of Scaling an Amazon Brand: In this episode of the Mag Growth Podcast (My Amazon Guy), Steven Pope sits down with Daniel Scharff of Startup CPG to unpack the scaling secrets most founders learn too late.

The conversation covers the common mistakes founders make, building scalable infrastructure, and the transition from Amazon FBA into retail distribution, including the "Yacht Party" networking effect and a "Founder Weight" strategy used to scale to 3,000+ stores. It also digs into the mindset and brutal realities of the CPG founder journey in 2026.

⭐️ The 5 Levels of Personal Branding for Founders: Chase Chappell breaks down five levels of personal branding for founders, arguing the same move that builds a brand at one level can burn it at another.

He walks through each stage, Audience Builder, Founder Story, Face of the Brand, Forgotten Founder, and Re-entry, using examples like MrBeast/Feastables, Hailey Bieber/Rhode, Huda Kattan, and Gymshark to show how a founder's personal brand fuels the business and eventually becomes a portable asset for whatever they build next.