Amazon is WHAT?! Here’s what’s really going on…

Shopify Scripts are dying on June 30th if your store uses them for custom discounts, shipping rules, or payment logic, those features will simply stop working at checkout.

You can't even edit or publish Scripts anymore (that door closed April 15). Migrate to Shopify Functions or a public app now, not next week.

📖 Read More: What’s new in Shopify

Starting June 29, Amazon is cracking down on seller-fulfilled SKUs with inaccurate handling times, and suppressed listings mean zero Buy Box, right as Prime Day traffic hits its peak.

If you've been coasting on default handling time settings, that's almost certainly wrong and needs to be fixed now. Log into Seller Central, audit every seller-fulfilled SKU, and set realistic handling times before the deadline hits.

📖 Read More: Welcome to Seller Forums

eBay quietly dropped a major User Agreement update on May 26 that kicks in June 28, covering eBay Live commerce policies, a new US Managed Shipping program, and overhauled arbitration terms that change how you can legally dispute issues with the platform.

On top of that, their May Seller Update added a new Issue Resolution Center to flag and fix account problems, plus a Regulatory Compliance hub connecting sellers with vetted third-party providers for product safety, tariffs, and environmental regulations. Read the full updated terms before June 28, arbitration changes especially are the kind of thing that bites you later if you missed them.

📖 Read More: eBay User Agreement Update June 2026: eBay Live, US Managed Shipping & Arbitration Policies

⭐️Your Amazon PPC Is Lying to You — Here's What ACoS Won't Tell You in 2026: ACoS only measures surface-level ad efficiency; it ignores profitability, customer lifetime value, and true business performance, meaning your "efficient" ads could quietly be losing you money.

This video introduces True Profit Per Unit (TPPU) and LTV-adjusted bidding as the smarter metrics Amazon sellers should be optimizing for in 2026. If you're scaling ads on Amazon, this one's worth 10 minutes of your time.

⭐️ 7-Step Amazon PPC Profit Booster | 7 Days to Lower TACOS and Higher Profits on Amazon: Profitable Pineapple's 7-day framework covers the full PPC profit stack: cutting wasted spend, owning Page 1 with velocity-based bidding, mastering negative keywords, and tapping into AMC Audiences, one of the most underused tools in Amazon Ads right now.

Day 7 is particularly relevant heading into Prime Day, covering how to flood Amazon with external traffic from Google, email, and TikTok to boost organic rank and build a self-sustaining sales machine.

⭐️ Amazon’s Massive May Update: Everything Sellers Need to Know!: Amazon merged Rufus and Alexa Plus into a single "Alexa for Shopping" AI assistant, which is a big deal for how you optimize listings going forward.

AEO (AI Entity Optimization) is now the next SEO. The video also covers two other hot updates: a new "Auto-Buy" button on product pages that lets customers set rule-based repeat purchases, and a redesigned Subscribe & Save dashboard with SKU-level data granularity. Bonus context on why Amazon fees keep rising and won't stop — worth watching if you want the full picture.